The abundance of ETFs has made asset sales intensely competitive. Asset management providers need the intelligence on their products, their competition and how the ETF impacts recommended lists or models. This requires the right investment tools.
Aapryl provides you a clear view of the factor DNA of your ETF. Manager research teams and consultants are using factor-based analysis to dissect your portfolio. Aapryl provides the intelligence on not only your ETF but your competitors! Speak the same language as your clients and prospects. Know your factor exposures and be able to highlight manager skill.
With access to the full Aapryl database, you can help manager research teams properly fill in the gaps on their list with quantitative data and charts to back up your positioning and make your product stand out—hopefully leading to increased sales and sticky assets.